Monday, January 17, 2011

Metstudio – Publications and Press


If you are a journalist and you have a media enquiry, please contact our PR Director, Caroline Collett of Caroline Collett PR Ltd, by clicking here


Since the company’s inception, MET Studio’s work has been published in many leading books and journals from around the world, including national UK newspapers such as The Times, The Guardian, The Telegraph and The Independent and international newspapers such as China Today, The Straits Times, The Business Times and The Singapore Times. Feature coverage has also been given in some of the world’s leading exhibition, architecture and design journals, such as Blueprint, The Architect’s Journal, The Museum’s Journal, Leisure Management, Heritage Development and FX in the UK, Interiors and Sources and Exhibit Today in the USA, Design 360°, Hinge, Perspective and Times Space in China, IDS in Malaysia and LINO in Australia.


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Our Approach at Metstudio


The best design results from dialogue with the people who commission us. Understanding a subject, thinking strategically, appreciating our client’s needs and communicating to your target audience in an imaginative way are at the very core of what we do as a company.
From dialogue comes ideas. Without an idea there is no effective design. But, in the immersive experience world, we are also dealing with information, devising strategies to make that information stimulating and engaging.
Innovation might commonly be described as the commercial and financially successful exploitation of ideas, associating innovation with a tangible outcome. However, in today’s fast-changing environment, this is not enough. Innovation is also the art of making new connections, pushing the reactions of audiences both cerebrally and emotionally to create the most effective uptake of ideas and messages.
Increasing consumer sophistication is leading to ever more technically advanced methods of delivering experience, but we are acutely aware that while people gawp at the whizz-bangs and multimedia displays, there is a subtle but powerful yearning for the real. CGI and similar technologies are blurring the boundaries between what is likely or possible and what is real. As a result audiences increasingly need reassurance. This insight is driving our current work towards ways of offering people the euphoria of spectacle and the absorption of static display at one and the same time.

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