Metstudio Trade Show Stand for The Campaign for Wool
The Campaign for Wool
Client: The Campaign for Wool
Size: n/a
Budget: n/a
A travelling branded exhibit for the Campaign for Wool: an initiative originally conceived in 2008 by His Royal Highness the Prince of Wales and launched publically in 2010, in response to the enormous challenges facing the wool industry. The new exhibit launched at Grand Designs Live 2011 (winning a ‘Grand Designs loves’ medallion as one of the best stands at the show) and will be used across a number of events in the coming year and beyond.
Responding to a creative brief to move away from traditional notions of trade stands, the design team at MET Studio believed the campaign’s messages would be best served by simply spelling out the words ‘choose wool’ for high impact, using giant-sized letters for the word ‘Wool’ both for directness and also in order to use the letters as a medium to illustrate wool’s flexibility, forms and many varied applications.
The letter ‘W’ shows wool in its near-raw state in natural-coloured shagpile. The first ‘O’ is an earthy, neutral colour, made up of blanket sections overlaid onto one other. The second ‘O’ is a full-colour patchwork, whilst the ‘L’ is made up of carpet tuft samples. The rear side of the letters shows a photo-based pastoral scene of sheep grazing, chosen to underline the key messages about wool as a ‘smart’ material, whilst reinforcing the key message that sheep farming keeps the UK landscape green and beautiful.
WINNER
Grand Designs Loves..
Grand Designs Live 2011
“We absolutely loved the Campaign for Wool stand. It had real impact at the show, it was strikingly colourful, kids were clambering all over it, adults couldn’t resist stroking the large letters as they walked past, or in fact sitting on them. All in all we thought the effort that had gone into making such a showstopper should be recognised in some way.”
(Bernie Herlihy, Editor, Grand Designs)
Winner
‘Grand Designs Loves’ Award
Labels: exhibition stand design, trade show stand design, trade show stand design service, trade show stand designers, trade show stand designers london, trade show stand designers uk, trade stand design
posted by Syntec Projects Shopfitters @ 12:42 pm
3 Comments:
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